Negative Effects of Excessive Online Marketing | Online Marketing

If you have a personal or company website, then most probably you would be trying your best to promote it online via online marketing techniques in order to attract more visitors to your website and get the services and products offered by you via web portal. Though online marketing is a great way to increase the visitors on websites and help to generate more revenue, it can also prove fatal if done in excess and without proper planning.Online marketing is a very diverse form of marketing and includes email marketing, directory submission, article submission, link building services etc. Though all these services are very effective in creating a brand and promoting services and products of a company, but if you do all this in excess it will have a negative impact on your business.Email MarketingIn email marketing, a promotional email is written which describes the company (for whom the emails are to be sent) and tell about the services and products being offered by the organization. And, then it is sent on hundreds and thousands of active email addresses, which can also be region specific. But the negative point about this is if you send the emails to a particular address on a regular basis, the user might get annoyed and mark your email address as spam, and the company providing email servers might ban you for spamming if more and more users start to mark your email as spam.Directory SubmissionIt is the process of building back-links for websites, which in turn drives more traffic to websites and helps to improve their search engine rankings. However, if this is also done in excess, the search engine might mark your website as a spammer and instead of increasing its ranking, it will decrease your websites’ ranking. And if you still carry on doing huge number of directory submissions, the search engine might penalize your website and stop showing it in search results.Link BuildingIn link building, the websites main URL and internal URLs are exchanged with other websites, and the more links you will get the more popular your website will receive. However, it also depends on the quality of links you get, as there are many websites which get penalized by search engines, and if you come in their contact, the chances are that your website might also get penalized. Similarly, it applies to the instances of article submission.And, to avoid all this, what best you can do is just hire a reputed company which deals in each and every kind of web services including directory submission services and article submission services. As it will be well aware of all these facts and would do its best to promote your business via online marketing without getting it affected, it will only concentrate on getting high quality back links for your website.

The Facts on Australia’s Live Sheep Export Industry

The live sheep export industry is an important industry to Australia, providing a vital market for sheep producers to sell their livestock to and underpinning the domestic sheep farming industry.The majority of sheep are exported from the port of Fremantle in Western Australia, with almost three quarters of Australian sheep exported from this port in 2009. Over 50% of sheep from the sheep production industry in Western Australia are exported live overseas, making the industry especially important to the Western Australian economy. Other ports that export live sheep include Portland and Port Adelaide.Australian sheep are exported to countries across the Middle East, primarily Kuwait, Saudi Arabia, Oman, Bahrain, Jordan, Qatar and the UAE. In 2009 over 3.5 million sheep were exported to these countries, with Kuwait taking 950,000 head and and Bahrain taking 747,000 head of sheep respectively. The number of sheep exported in 2009 represented a drop of 15% on the previous year, with demand for the live export of sheep far outstripping supply in the Australian sheep production industry last year. This has resulted in calls for the sheep farming industry to rebuild sheep flocks in the coming years.In 2009 the live export of sheep contributed A$323 million to the Australian economy.Australia also has a live cattle export industry and a live goat export industry, primarily exporting to countries throughout South East Asia. Indonesia is the primary market for the live cattle export industry, and Malaysia is the primary market for the live goat export industry. The live cattle export industry contributed A$662 million to the Australian economy in 2009, and the live goat export industry contributed A$11.5 million.Australia is also involved in the meat export industry, exporting chilled and frozen beef, sheep and goat meat products to countries across the world in addition to exporting livestock. This is because there is demand for red meat products as well as livestock from overseas countries, and Meat and Livestock Australia invests in promoting all of these products to consumers overseas.This is why arguments that Australia could cease supplying live sheep exports and replace them with sheep meat exports are not realistic. The two trades are complementary, and it is not as simple as replacing one trade with the other as they serve the needs of different consumers in Middle Eastern markets.Meat and Livestock Australia and LiveCorp invest heavily in improving the welfare of sheep, cattle and goats throughout the livestock export industry.This investment involves programs to improve the welfare of live sheep exports once they arrive in the Middle East. This includes employing a team of animal welfare experts that work with local veterinarians, stockmen, truck drivers, feedlot operators and port staff to improve how Australian sheep are cared for in the region.This team provides training courses to local workers, upgrades facilities and installs new equipment and infrastructure to improve the care of Australian sheep overseas.Highlights of this work in 2009 included the development of a sheep trolley, which assists local workers in the Middle East to move sheep humanely and efficiently. The trolleys have been distributed to each major importing country in the region and allow sheep to be comfortably wheeled from feedlots to processing facilities.It also included the installation of new port discharge facilities in Kuwait, which have ensured sheep are able to be unloaded in Shuwaikh Port safely and securely.This work has made a significant difference to the welfare of live sheep exports from Australia, and the live sheep export industry is committed to continuing to improve animal welfare in the countries we export to.

Engaging the New Healthcare Customer

The healthcare industry business model has transformed in fundamental ways and is now driven by consumerization. Healthcare providers have started aligning organizational focus to the patient using digital transformation methodologies.Healthcare organizations are looking at new ways to leverage technology to improve costumer engagement and experience. Digital transformation not just contributes to greater health outcomes for patients but also benefits the bottom line of healthcare providers.The new healthcare customer is highly informed, engaged and involved. When a differentiated customer experience is provided to them it can lead to satisfied customers and this in turn results in creating more potential market share and revenue growth.The connection between revenue growth and customer satisfaction is becoming increasingly clear. Failing to live up to the expectations of the customer has an impact on the bottom line of the healthcare providers.Reputation, brand, revenue growth and market share are all at risk if the customer has a negative experience. In today’s digital world poor customer service and bad experiences can have a significant impact on the customer’s decision regarding where to obtain healthcare.Attracting and retaining new customers is no longer restricted to hotels, banks and retailers. Healthcare providers also need to focus on the ability to attract and retain customers. Customer expectations have evolved over the years and only those providers that cater to this change will succeed.Innovative Digital Transformation Initiatives Patient Management Initiative Define opportunities by enhancing patient access process, improving data integrity and reducing insurance denials. The data and observations need to be synthesized to form insights.Customer focus can help in uncovering themes that are usually not obvious. The journey map to define the capabilities required for customer focus can be identified with thoughtful exploration.Discover Needs of Customers Digital tools can be used to satisfy the desire of customers for engagement. Most organizations do not know which tools to use.Organizations need to clearly articulate goals by engaging with customers and observing their behaviour, challenges, needs and opportunities. A proper patient engagement strategy can help in determining the right tools that you need to use to transform customer experience.Solutions It is important to understand what improves clinical effectiveness, drives customer loyalty, health outcomes and improves patient engagement. Involve customers to co-design solutions and develop concepts that can be tested on real users. Define the key operating model changes that are necessary to support the organization in the future.Decide on InitiativesWhen market competition is considered, it is important to have a strategic plan that caters to patient engagement. This is essential for achieving performance related results. A roadmap is required for delivering services and products. This can also help in prioritizing customer needs and preferences.Enhance Customer Experience The ongoing benefits need to be monitored to enhance customer experience. The initiatives need oversight. If customer expectations are not met, technology can help pinpoint the issues. This can help get the initiatives back on track.Value and not volume is the guiding principle of the new healthcare system. The shifting focus has had a significant impact on how patients are cared and how healthcare providers are paid. This has led to increased patient choice with the focus on outcomes.The new digital technology has created an innovative patient and provider contact mechanism. This unconventional communication channel has enabled on demand access to personal health data and scheduling.Creating Value for a New Healthcare Customer When it comes to creating value for customers, healthcare providers need to extend their focus beyond quality of care and price. They need to focus on engagement, convenience and other intangible factors like culture. Multiple strategies need to be designed to guide the digital transformation initiatives that are necessary to meet the customer demands.Success in providing optimal patient experience is demonstrated through increased market share and enhanced brand value. The priority should be to engage with tomorrow’s patients. Customer engagement platforms create innovative ways to expand customer relationships.When patients are the primary focus of healthcare providers they are most likely to report, better experience compared to other providers. In order to provide better support to customers, healthcare organizations have undergone phenomenal reorganization and transformation that has helped establish processes that facilitate changes by keeping the customer at the center.Digital transformation should not be done without direction. Technology should not be used in haste to improve engagement. Customers want an experience that matches their expectations and preferences. It is important to define a vision and develop a strategy for digital transformation.

Travel and Leisure Industry Jobs

Man has an inquisitive nature. There is an inbuilt desire in him to discover new things. For centuries this quest has driven a lot of human endeavor and he has achieved a lot in his quest which has taken him to unexplored areas of earth, and even to the other planets. It has been a fascinating journey and the best parts are most probably still to come.So it would come to us as no surprise that the travel and leisure industry raked in more than a trillion U.S. dollars last year. Yes, this is a huge industry and encourages people to people contact. Hence this industry gives employment to a large number of people worldwide.The travel and leisure industry has a variety of job opportunities available. You can work as an entry level employee to senior management and groom your career in a number of fields like fitness, sports, spa, entertainment, recreation – activities and careers in tourism, travel, catering and hospitality.Travel and leisure sector is a sector where almost every competitor offers similar products and more or less similar rates. What sets them apart is the quality of the service and the customer support. Naturally human resource is greatly valued in this industry.So if you dream of a career in this well paying sector certain qualities are expected from you. For beginners, good communication skills are a must. A working knowledge of internet is also essential since travel and leisure products are one of the most traded products online. Then a general knowledge of the industry like fare knowledge of travel destinations, agents and hotels is also expected. Above all you must have a general interest in travelling yourself in order to enjoy your job.If you have the right skills then a plethora of job opportunities await you in this highly lucrative sector. You can work as a tour operator. They combine travel and tour components to create a holiday. Usually tour operators operate in certain niche locations. Now a large number of websites provide tour services online.If you are interested in airline travel industry then you can work as a pilot, member of the flight crew or ground staff. Since international travel is now becoming more and more common, this industry which is highly competitive provides good job opportunities.If you are interested in the leisure sector then also, various job opportunities await you. For e.g. if you are skilled at yoga you can become a yoga instructor. You can also try your skills at event management.Of late travel and leisure industry is facing an unprecedented challenge which has seen a reduction in the growth rate of this industry. In the wake of September 11 terrorist attack in the U.S. there was a wide spread panic. Then there was a SARS threat which further weakened this sector. Now the world is suffering from another epidemic, swine flu which has made people stay at homes instead of enjoying their vacation at some tourist spot.