Negative Effects of Excessive Online Marketing | Online Marketing

If you have a personal or company website, then most probably you would be trying your best to promote it online via online marketing techniques in order to attract more visitors to your website and get the services and products offered by you via web portal. Though online marketing is a great way to increase the visitors on websites and help to generate more revenue, it can also prove fatal if done in excess and without proper planning.Online marketing is a very diverse form of marketing and includes email marketing, directory submission, article submission, link building services etc. Though all these services are very effective in creating a brand and promoting services and products of a company, but if you do all this in excess it will have a negative impact on your business.Email MarketingIn email marketing, a promotional email is written which describes the company (for whom the emails are to be sent) and tell about the services and products being offered by the organization. And, then it is sent on hundreds and thousands of active email addresses, which can also be region specific. But the negative point about this is if you send the emails to a particular address on a regular basis, the user might get annoyed and mark your email address as spam, and the company providing email servers might ban you for spamming if more and more users start to mark your email as spam.Directory SubmissionIt is the process of building back-links for websites, which in turn drives more traffic to websites and helps to improve their search engine rankings. However, if this is also done in excess, the search engine might mark your website as a spammer and instead of increasing its ranking, it will decrease your websites’ ranking. And if you still carry on doing huge number of directory submissions, the search engine might penalize your website and stop showing it in search results.Link BuildingIn link building, the websites main URL and internal URLs are exchanged with other websites, and the more links you will get the more popular your website will receive. However, it also depends on the quality of links you get, as there are many websites which get penalized by search engines, and if you come in their contact, the chances are that your website might also get penalized. Similarly, it applies to the instances of article submission.And, to avoid all this, what best you can do is just hire a reputed company which deals in each and every kind of web services including directory submission services and article submission services. As it will be well aware of all these facts and would do its best to promote your business via online marketing without getting it affected, it will only concentrate on getting high quality back links for your website.

Engaging the New Healthcare Customer

The healthcare industry business model has transformed in fundamental ways and is now driven by consumerization. Healthcare providers have started aligning organizational focus to the patient using digital transformation methodologies.Healthcare organizations are looking at new ways to leverage technology to improve costumer engagement and experience. Digital transformation not just contributes to greater health outcomes for patients but also benefits the bottom line of healthcare providers.The new healthcare customer is highly informed, engaged and involved. When a differentiated customer experience is provided to them it can lead to satisfied customers and this in turn results in creating more potential market share and revenue growth.The connection between revenue growth and customer satisfaction is becoming increasingly clear. Failing to live up to the expectations of the customer has an impact on the bottom line of the healthcare providers.Reputation, brand, revenue growth and market share are all at risk if the customer has a negative experience. In today’s digital world poor customer service and bad experiences can have a significant impact on the customer’s decision regarding where to obtain healthcare.Attracting and retaining new customers is no longer restricted to hotels, banks and retailers. Healthcare providers also need to focus on the ability to attract and retain customers. Customer expectations have evolved over the years and only those providers that cater to this change will succeed.Innovative Digital Transformation Initiatives Patient Management Initiative Define opportunities by enhancing patient access process, improving data integrity and reducing insurance denials. The data and observations need to be synthesized to form insights.Customer focus can help in uncovering themes that are usually not obvious. The journey map to define the capabilities required for customer focus can be identified with thoughtful exploration.Discover Needs of Customers Digital tools can be used to satisfy the desire of customers for engagement. Most organizations do not know which tools to use.Organizations need to clearly articulate goals by engaging with customers and observing their behaviour, challenges, needs and opportunities. A proper patient engagement strategy can help in determining the right tools that you need to use to transform customer experience.Solutions It is important to understand what improves clinical effectiveness, drives customer loyalty, health outcomes and improves patient engagement. Involve customers to co-design solutions and develop concepts that can be tested on real users. Define the key operating model changes that are necessary to support the organization in the future.Decide on InitiativesWhen market competition is considered, it is important to have a strategic plan that caters to patient engagement. This is essential for achieving performance related results. A roadmap is required for delivering services and products. This can also help in prioritizing customer needs and preferences.Enhance Customer Experience The ongoing benefits need to be monitored to enhance customer experience. The initiatives need oversight. If customer expectations are not met, technology can help pinpoint the issues. This can help get the initiatives back on track.Value and not volume is the guiding principle of the new healthcare system. The shifting focus has had a significant impact on how patients are cared and how healthcare providers are paid. This has led to increased patient choice with the focus on outcomes.The new digital technology has created an innovative patient and provider contact mechanism. This unconventional communication channel has enabled on demand access to personal health data and scheduling.Creating Value for a New Healthcare Customer When it comes to creating value for customers, healthcare providers need to extend their focus beyond quality of care and price. They need to focus on engagement, convenience and other intangible factors like culture. Multiple strategies need to be designed to guide the digital transformation initiatives that are necessary to meet the customer demands.Success in providing optimal patient experience is demonstrated through increased market share and enhanced brand value. The priority should be to engage with tomorrow’s patients. Customer engagement platforms create innovative ways to expand customer relationships.When patients are the primary focus of healthcare providers they are most likely to report, better experience compared to other providers. In order to provide better support to customers, healthcare organizations have undergone phenomenal reorganization and transformation that has helped establish processes that facilitate changes by keeping the customer at the center.Digital transformation should not be done without direction. Technology should not be used in haste to improve engagement. Customers want an experience that matches their expectations and preferences. It is important to define a vision and develop a strategy for digital transformation.

The Sale of Services During a Recession Needs a New Business Model

Most people are finding it just a bit harder to sell business services in today’s tough markets, not because of competition, but because customers are holding off writing deals. What can we do to get them moving?In our business we are turning down offers from people, not because we don’t need their stuff, but because we need our cash more! Our guess is the majority of businesses feel the same way. Cash is King. Money is tight for everybody, and businesses are pessimistic about when things are going to improve.So is there a strategy that unlocks the customer’s check book? We think so. That strategy is value sharing.Value sharing works both ways, on the upside as well as the downside. It works for the customer, because his/her risk is mitigated. If the project doesn’t pay off the supplier has something to lose. Failure means both parties share the pain.It works for the vendor, because when the project pays off there’s a bonus related to the value created. The customer goes along with the idea when his primary motivation is avoiding risk. The vendor goes along when the fee rates don’t properly reward the contribution.For some services providers value sharing can be a bitter pill to swallow. After all they just want their day rates. But what happens when the customer needs the service, and will build value with it, but won’t sign on the dotted line? Everybody loses.Doing a value sharing deal unlocks the check book, albeit maybe for a smaller fee, and opens the opportunity for much bigger upside. And there’s a much bigger win.Once they’ve figured out a way to share value, the parties aren’t customer and supplier anymore. They’re partners, with a common interest in making it work. And there’s further upside for the services provider. The customer won’t even think about working with anybody else on the next deal.Value sharing unlocks deals, increases revenue and margins, and locks in customers. Look at the success of the Business Process Outsourcing industry. Those guys figured out, a long time ago, that mitigating the customer’s risk enabled higher rewards for the supplier.

Translation Services – Promote Your Business Globally

Language barriers shouldn’t limit you from delivering your targeted message to the world and expanding your company’s horizons. Translation company services amplify your business opportunities and maximize your internet presence. Localized translation company services present your information in the language appropriate for your potential client base.For instance, adding a blog to your company’s website is one popular way to enlarge your audience, which has been effectively utilized by Fortune 500 companies and small businesses alike. Publishing your company’s blog in other languages optimizes your business’ growth opportunities by making your goods and services available worldwide. Today’s global economy and booming internet marketplace make this the perfect environment for your company to expand internationally.By implementing the services of a translation company, your corporate blog will transcend borders and enjoy the potential to reach millions of people around the world who may become patrons of your company’s product.Translation Services Encourage Corporate DiversityThere are blogs on a dizzying variety of subjects. The blogosphere is burgeoning with niche blogs about Italian sports cars, luxury designer denim, national and local politics and even occurrences in the world of professional sports. If you can dream it up, there is a blog about it. Entrepreneurs need to consider the detriment to their business that a language barrier presents. Limiting your audience effectively restricts your profit margins. By taking advantage of the services offered by a this company, you are essentially opening a virtual floodgate of consumers for your good or service, who otherwise may not have been aware of your business. The impact to your company’s Internet traffic is practically limitless once the restrictions of language barriers have been removed. Corporate blogs are an excellent way to generate international buzz about your company. Engaging the services of a translation company to accurately interpret and localize your company’s blog will create more internet exposure, generate more hits and, ultimately, result in greater profits.The internet creates endless opportunities for businesses to introduce their product to eager consumers via a virtual marketplace. Purchasers are always surfing the web looking for the best deal on the next big thing. Why not make your company’s creation the next hot trend? You can expand your company’s patronage by simply implementing the services of a this company to customize the information already on your website. Translation company services will, in effect, geo-target your existing information and create more Internet traffic, which will result in prominence for your company’s goods or services.