Negative Effects of Excessive Online Marketing | Online Marketing

If you have a personal or company website, then most probably you would be trying your best to promote it online via online marketing techniques in order to attract more visitors to your website and get the services and products offered by you via web portal. Though online marketing is a great way to increase the visitors on websites and help to generate more revenue, it can also prove fatal if done in excess and without proper planning.Online marketing is a very diverse form of marketing and includes email marketing, directory submission, article submission, link building services etc. Though all these services are very effective in creating a brand and promoting services and products of a company, but if you do all this in excess it will have a negative impact on your business.Email MarketingIn email marketing, a promotional email is written which describes the company (for whom the emails are to be sent) and tell about the services and products being offered by the organization. And, then it is sent on hundreds and thousands of active email addresses, which can also be region specific. But the negative point about this is if you send the emails to a particular address on a regular basis, the user might get annoyed and mark your email address as spam, and the company providing email servers might ban you for spamming if more and more users start to mark your email as spam.Directory SubmissionIt is the process of building back-links for websites, which in turn drives more traffic to websites and helps to improve their search engine rankings. However, if this is also done in excess, the search engine might mark your website as a spammer and instead of increasing its ranking, it will decrease your websites’ ranking. And if you still carry on doing huge number of directory submissions, the search engine might penalize your website and stop showing it in search results.Link BuildingIn link building, the websites main URL and internal URLs are exchanged with other websites, and the more links you will get the more popular your website will receive. However, it also depends on the quality of links you get, as there are many websites which get penalized by search engines, and if you come in their contact, the chances are that your website might also get penalized. Similarly, it applies to the instances of article submission.And, to avoid all this, what best you can do is just hire a reputed company which deals in each and every kind of web services including directory submission services and article submission services. As it will be well aware of all these facts and would do its best to promote your business via online marketing without getting it affected, it will only concentrate on getting high quality back links for your website.

Dolls, Figurines and the Value of Role Play

What is it that girls’ dolls and boys’ figurines have in common? Admittedly they both have heads, arms and legs, and look vaguely but not entirely human. Girls’ dolls tend to be about a foot in height at least, whereas most boys’ figurines are around six inches tall. There doesn’t appear to be any particular reason for this height discrepancy apart from the physical requirements that girls’ dolls have, in that they tend to wee, whereas boys’ toys tend to carry guns, which can be made in miniature as they tend not to work, requiring the boy in question to supply the necessary sound effects and explosive consequences.The answer is that they both help children to develop their role playing experiences and opportunities, and as such, are a hugely valuable toy in developing children’s awareness of themselves as individuals and the makeup of the world around them. Children need to practice role play, and are doing so almost the whole time, whether you are aware of it or not. Their mimicry of you as an adult is a form of role play, their use of dolls or figurines to act out situations, conflicts, opportunities or groups is also a valuable role play exercise.It is often in opportunities such as these that children have the freedom to try out new ways of approaching situations, see things from the other person’s perspective and understand that the other person even has a perspective at all. Children, and adults, usually learn better by doing, rather than merely observing. Having said that, children are excellent observers. Once they observe a situation, whether in real life, on television or in a book, children take on board the ideas, the characters and the conflicts, and mull them over in their heads. They will quite happily dress up as their favorite characters and prance about with a colander on their head, a pair of shorts draped over their shoulders and a wooden spoon in their hand, bravely taking on the might of the linen bin monster who is lurking at the top of the stairs.But these games should not be dismissed as merely childish. To the child, everything is very much more real than we adults can appreciate, and children often learn valuable ideas in such situations as these – especially when they are playing in a group. Sets of figurines, in particular, lend themselves very well to group play, and if they are based on a particular television show or book, then all the better.It is when children play in a group at role play that people’s roles are discussed and defined, and the rules laid down. Whether this is as themselves as the characters, or with their dolls or figurines, they will have a firm understanding of their roles, and the rules, before the game begins. Teams are formed, strategies devised, conquests achieved and lessons learnt. They don’t realize it, of course, and the moment you congratulate them all on such a fine educational learning experience they’ll probably sell their dolls and figurines and take up macrame instead.

Travel and Leisure Industry Jobs

Man has an inquisitive nature. There is an inbuilt desire in him to discover new things. For centuries this quest has driven a lot of human endeavor and he has achieved a lot in his quest which has taken him to unexplored areas of earth, and even to the other planets. It has been a fascinating journey and the best parts are most probably still to come.So it would come to us as no surprise that the travel and leisure industry raked in more than a trillion U.S. dollars last year. Yes, this is a huge industry and encourages people to people contact. Hence this industry gives employment to a large number of people worldwide.The travel and leisure industry has a variety of job opportunities available. You can work as an entry level employee to senior management and groom your career in a number of fields like fitness, sports, spa, entertainment, recreation – activities and careers in tourism, travel, catering and hospitality.Travel and leisure sector is a sector where almost every competitor offers similar products and more or less similar rates. What sets them apart is the quality of the service and the customer support. Naturally human resource is greatly valued in this industry.So if you dream of a career in this well paying sector certain qualities are expected from you. For beginners, good communication skills are a must. A working knowledge of internet is also essential since travel and leisure products are one of the most traded products online. Then a general knowledge of the industry like fare knowledge of travel destinations, agents and hotels is also expected. Above all you must have a general interest in travelling yourself in order to enjoy your job.If you have the right skills then a plethora of job opportunities await you in this highly lucrative sector. You can work as a tour operator. They combine travel and tour components to create a holiday. Usually tour operators operate in certain niche locations. Now a large number of websites provide tour services online.If you are interested in airline travel industry then you can work as a pilot, member of the flight crew or ground staff. Since international travel is now becoming more and more common, this industry which is highly competitive provides good job opportunities.If you are interested in the leisure sector then also, various job opportunities await you. For e.g. if you are skilled at yoga you can become a yoga instructor. You can also try your skills at event management.Of late travel and leisure industry is facing an unprecedented challenge which has seen a reduction in the growth rate of this industry. In the wake of September 11 terrorist attack in the U.S. there was a wide spread panic. Then there was a SARS threat which further weakened this sector. Now the world is suffering from another epidemic, swine flu which has made people stay at homes instead of enjoying their vacation at some tourist spot.

Graphic Design Supports Better Visualisation

Graphic design means a visual representation of any art or any other discipline to communicate a message. There are many methods that are adopted to produce and connect various symbols and words to generate the visual representation of messages or proposals. The graphic designer uses the techniques of typography, visualization and layout procedures in this function.A graphic design can mean both the process and the result of such activity of creation of the message. Common examples are magazines, advertisements, packaging of products with the inclusion of company logo and the artwork of the design with text, colour and shape of a piece.Graphic design sets out to influence the design industry and became one of the major forces in design education. Graphic design is currently related to modern architecture, design and particularly in advertising and the designing of a company logo. This art is applied to create road signs, technical schemes, and interoffice memos, office manuals to communicate knowledge and to enhance the visual effect for better readability.The role of graphic design is acknowledged in the entertainment industry for decoration, scene creation and story telling with visual effect. Opening credits in films and programs including novels and magazines take advantage of graphic design as the clothing industry also in making logos on shirts and t-shirts. Corporate identity and branding are helped through this art work.Text books have illustrations of theories and diagrams like the human anatomy, which are taken care of by graphic design. The layout and proper formatting of materials required for education are also benefited. Scientific journals, news reporting, magazines, blogs, television and movie documentaries are examples of information designing for information and entertainment.The internet has several interactive accessories, which are used by graphic designers to illustrate a page and new contents to readers through effective visuals. The graphic design includes stylization and representation of a page with additional images created by the skilled designer. The newspaper designer takes the photographs and organises a layout to make it acceptable to its readers. The art director creates stunning layouts in a magazine with articles and relevant advertisements to captivate the readers to draw their attention which are popularly known as interactive design or multimedia design.Visual effects are enhanced with the use of traditional media like photography and the computer generated form of graphic design. Typography is the technique to alter the design and modify the character of words and their arrangements. The changes are brought in by adjustment of typefaces and their font size with the arrangement in length of lines and related spacing. The modern graphic design activity takes into the responsibility to proper layouts and page designing for the print work. The elements are images, their printing, laser cutting, stamping and embossing.Graphic designers are busy with interface design work like web designing and software designing. They give importance on the end user demand and consider in the creation of the layout or interface designing. To match the end user requirements, graphic designers work in consultation with software developers and particularly with web developers to generate a website or the required software application to improve the interactive understanding of the user. Icon designing is an important feature of interface designing.