Negative Effects of Excessive Online Marketing | Online Marketing

If you have a personal or company website, then most probably you would be trying your best to promote it online via online marketing techniques in order to attract more visitors to your website and get the services and products offered by you via web portal. Though online marketing is a great way to increase the visitors on websites and help to generate more revenue, it can also prove fatal if done in excess and without proper planning.Online marketing is a very diverse form of marketing and includes email marketing, directory submission, article submission, link building services etc. Though all these services are very effective in creating a brand and promoting services and products of a company, but if you do all this in excess it will have a negative impact on your business.Email MarketingIn email marketing, a promotional email is written which describes the company (for whom the emails are to be sent) and tell about the services and products being offered by the organization. And, then it is sent on hundreds and thousands of active email addresses, which can also be region specific. But the negative point about this is if you send the emails to a particular address on a regular basis, the user might get annoyed and mark your email address as spam, and the company providing email servers might ban you for spamming if more and more users start to mark your email as spam.Directory SubmissionIt is the process of building back-links for websites, which in turn drives more traffic to websites and helps to improve their search engine rankings. However, if this is also done in excess, the search engine might mark your website as a spammer and instead of increasing its ranking, it will decrease your websites’ ranking. And if you still carry on doing huge number of directory submissions, the search engine might penalize your website and stop showing it in search results.Link BuildingIn link building, the websites main URL and internal URLs are exchanged with other websites, and the more links you will get the more popular your website will receive. However, it also depends on the quality of links you get, as there are many websites which get penalized by search engines, and if you come in their contact, the chances are that your website might also get penalized. Similarly, it applies to the instances of article submission.And, to avoid all this, what best you can do is just hire a reputed company which deals in each and every kind of web services including directory submission services and article submission services. As it will be well aware of all these facts and would do its best to promote your business via online marketing without getting it affected, it will only concentrate on getting high quality back links for your website.

An Introduction To The Art Of Garden Design

This article is the first in a series that will explain the many facets of garden design and provide you with the knowledge required to plan a functional and aesthetically pleasing garden. In these articles you will find the necessary information required to undertake your own garden project from conception through to completion.Every garden benefits from good garden design. Whatever your expectations are, planning and design are essential. One of the first questions I ask a client (as a design consultant) is “what do you want from your garden?” The planning will focus on these needs and create a personalized garden that can be enjoyed by everyone for years to come.To provide a definitive guide on garden design I would need to be writing a 500-page book, so we will only look at the absolute basics in this article. One thing I have learnt over the past twenty plus years as a garden designer is that few of us are totally content with our gardens. Despite the immense pleasure we derive from them, there is always something that could be better.Many long for a larger garden, a few for something smaller and more manageable, but the vast majority will make the best of their existing plots. Improving our garden spaces, coaxing the maximum impact from them is an enjoyable challenge that most avid green thumbs would rise to. The trick of course is knowing how!Gardening is essentially about growing plants, but the setting in which we place them is probably the single most important element that makes a garden appealing or otherwise. Personal tastes in garden styles vary as much as in other aspects of living, and what appeals to one person may not appeal to another. The true test of good garden design is whether the result appeals to you. As a garden designer I have always seen my role as a facilitator, aiming to assist my clients to create a garden that reflects their taste and personality.A good garden designer will open a magic box of inspiration and imagination. We show you what other enthusiastic gardeners have done, and how others have made the most of potentially insurmountable plot issues.Your own level of interest is the key factor to consider when making a decision to have your garden designed and constructed by professionals or taking on the project yourself. It will cost you a great deal of money and the chances are that it won’t give you as much satisfaction as having created a garden through your own efforts.Engaging a design consultant to explain the basic techniques and perhaps provide some inspirational ideas may be all you need to get the ball rolling. In the end only you can decide what is right for your garden. Tastes in gardens vary as much as in interior design and preferences for art or music. The true acid test of whether your new garden design has worked is only gauged by the pleasure that it gives you.Make use of a professional designer by allowing them to suggest ideas and explain the techniques they use. Have faith in your own ability to soak up their inspiration and experiment on paper. You will soon develop skills that will enable you to design your garden with confidence.The best gardens are carefully planned. The most important elements include:
Creating your wish-list
Surveying and measuring
Drawing your plans
Creating patterns
Choosing a formal or informal layout
Understanding garden styles and themes
Using shapes – both geometric and unusual
Overcoming gradients
Front versus back gardens
Creating Illusions
Preparing a planting schedule
Maintenance – high or low
Understanding these facets of landscape design will enable you to create a 3-dimensional image in your mind of the desired end result.In future articles I will look at some of these specific elements of sound garden design in more detail, and provide you with the information required to tackle a design project yourself. A little knowledge goes a long way and I have no doubt that you will surprise yourself by discovering exactly what you can achieve.As always… Happy gardening!