Negative Effects of Excessive Online Marketing | Online Marketing

If you have a personal or company website, then most probably you would be trying your best to promote it online via online marketing techniques in order to attract more visitors to your website and get the services and products offered by you via web portal. Though online marketing is a great way to increase the visitors on websites and help to generate more revenue, it can also prove fatal if done in excess and without proper planning.Online marketing is a very diverse form of marketing and includes email marketing, directory submission, article submission, link building services etc. Though all these services are very effective in creating a brand and promoting services and products of a company, but if you do all this in excess it will have a negative impact on your business.Email MarketingIn email marketing, a promotional email is written which describes the company (for whom the emails are to be sent) and tell about the services and products being offered by the organization. And, then it is sent on hundreds and thousands of active email addresses, which can also be region specific. But the negative point about this is if you send the emails to a particular address on a regular basis, the user might get annoyed and mark your email address as spam, and the company providing email servers might ban you for spamming if more and more users start to mark your email as spam.Directory SubmissionIt is the process of building back-links for websites, which in turn drives more traffic to websites and helps to improve their search engine rankings. However, if this is also done in excess, the search engine might mark your website as a spammer and instead of increasing its ranking, it will decrease your websites’ ranking. And if you still carry on doing huge number of directory submissions, the search engine might penalize your website and stop showing it in search results.Link BuildingIn link building, the websites main URL and internal URLs are exchanged with other websites, and the more links you will get the more popular your website will receive. However, it also depends on the quality of links you get, as there are many websites which get penalized by search engines, and if you come in their contact, the chances are that your website might also get penalized. Similarly, it applies to the instances of article submission.And, to avoid all this, what best you can do is just hire a reputed company which deals in each and every kind of web services including directory submission services and article submission services. As it will be well aware of all these facts and would do its best to promote your business via online marketing without getting it affected, it will only concentrate on getting high quality back links for your website.

Design and Development Are the New Commodities

WordPress theme: $38; an entire mobile website: $15; your website up-and-running without having to hack someone else’s code, that’s priceless!The commoditization of the web design and development is inevitable. We live in a world that is saturated with options. When it comes to web and mobile development-and-design, there are tons of alternatives, frameworks, and examples to choose from. Even when designers and developers may choose to start a project from scratch, it is common that the end solution might look like something that already exists.Is your problem really different?If you ask 100 architects to design a house for a middle class family located on a 5,000 sqft lot, in the suburb, chances are that you will have 100 different designs. There is no doubt, that each design will consider the minimum requirements –in theory, however, each of the designer will probably emphasize different aspects of the family members, or the house location, to express their individual viewpoints. There is nothing wrong with original work. Unfortunately, high demand and financial constraints, make impossible to always start from a blank canvas.Are we running out of original solutions?The lack of originality is not a sole responsibility of designers and developers. On a daily basis we are all challenged with problems that we have seen before. After a while we become experts and re-implementing the same solutions is faster, and it can be done in a more systematic way. Things can be done faster, faster make them cheaper, and since the solutions are repetitive, they can be put in a system that does not require the designer nor the developer to implement it. It becomes a commodity.On the bright side, design and development have become commodities at the right moment. Nowadays we have tools, frameworks, reference material, and technology in general, makes everything a lot easier. Now that doing things is easier, the time can be spent in more creative tasks and connecting with customers and clients to really understand their needs.ConclusionMore and more designers and developers work is about taking general purpose content and turn it into individual expression. The commoditization is not a problem that needs to be fought, it is a cause to embrace. In technology, it is inevitable the resources become cheaper and more efficient. We now can do more in less time with less resources. This is the best time ever. It is the time to think out of the box and try more things while maintaining high productivity and competitive prices.

Dolls, Figurines and the Value of Role Play

What is it that girls’ dolls and boys’ figurines have in common? Admittedly they both have heads, arms and legs, and look vaguely but not entirely human. Girls’ dolls tend to be about a foot in height at least, whereas most boys’ figurines are around six inches tall. There doesn’t appear to be any particular reason for this height discrepancy apart from the physical requirements that girls’ dolls have, in that they tend to wee, whereas boys’ toys tend to carry guns, which can be made in miniature as they tend not to work, requiring the boy in question to supply the necessary sound effects and explosive consequences.The answer is that they both help children to develop their role playing experiences and opportunities, and as such, are a hugely valuable toy in developing children’s awareness of themselves as individuals and the makeup of the world around them. Children need to practice role play, and are doing so almost the whole time, whether you are aware of it or not. Their mimicry of you as an adult is a form of role play, their use of dolls or figurines to act out situations, conflicts, opportunities or groups is also a valuable role play exercise.It is often in opportunities such as these that children have the freedom to try out new ways of approaching situations, see things from the other person’s perspective and understand that the other person even has a perspective at all. Children, and adults, usually learn better by doing, rather than merely observing. Having said that, children are excellent observers. Once they observe a situation, whether in real life, on television or in a book, children take on board the ideas, the characters and the conflicts, and mull them over in their heads. They will quite happily dress up as their favorite characters and prance about with a colander on their head, a pair of shorts draped over their shoulders and a wooden spoon in their hand, bravely taking on the might of the linen bin monster who is lurking at the top of the stairs.But these games should not be dismissed as merely childish. To the child, everything is very much more real than we adults can appreciate, and children often learn valuable ideas in such situations as these – especially when they are playing in a group. Sets of figurines, in particular, lend themselves very well to group play, and if they are based on a particular television show or book, then all the better.It is when children play in a group at role play that people’s roles are discussed and defined, and the rules laid down. Whether this is as themselves as the characters, or with their dolls or figurines, they will have a firm understanding of their roles, and the rules, before the game begins. Teams are formed, strategies devised, conquests achieved and lessons learnt. They don’t realize it, of course, and the moment you congratulate them all on such a fine educational learning experience they’ll probably sell their dolls and figurines and take up macrame instead.

Fashion Designing May Design Your Future

Fashion designing is a huge industry that encompasses a range of fashion trends including men wear, women wear, teen fashion wear, and fashion accessories like sunglasses, footwear, hair accessories, jewelry, and handbags.The industry is greatly influenced by the music world, film industry, cultural icons, and political figures. Whatever comes in fashion is the style and trend that the common man emulates from known artists and popular figures. The trend keeps on changing with the changing trends in movies, books, and music. The only thing that stays constant in the fashion world is change.In the present world more and more people are attracted towards the fashion world and many are rising higher and higher with a degree in fashion designing. This degree can really help make a successful career if you have the art of creation and a passion for fashion. Creativity is most crucial in pushing up your designing career as it is all about innovations and imaginations.If you are confident of your creative skills, then you can creatively design your own future with success and fame. You can start your journey towards a successful career with a good fashion institute that will help canalize your creative skills. It will help you transform your imaginative ideas and creation on paper and then eventually into a designer wear.Being a fashion designer you get the power to define an individual’s personality. Everyone wants to look good and cheerful. It’s the job of a fashion designer to give the perfect outfit to an individual that suits his or her body type, personality, and taste. The outfit and accessories a designer chooses for his or her client defines the client’s personality and the sense of individuality.It takes a lot of dynamism, hard work, dedication, and excitement to get success in this field. You need to have that talent and vision to define anyone’s personality and inner being. You should have an inherent capability of combining tones and shades to the right textile or fabric. You should also be updated with the changing trends of fashion world depending on the taste of youth and the demand of the market.Fashion designing in India is gradually expanding its horizon with new hopes and expectations. Some of the known Indian fashion designers who have carved their own niche in the market are Ritu Kumar, Ritu Beri, Manish Malhotra, Tommy Hilfiger, Hemant Trivedi, Rohit Bal, and Deepika Govind.Today, fashion designers have widened the designing field from simple attire to designer wear. He or she produces a huge collection of different types of clothing and further accentuate these with an assortment of embellishments. With talent and ambition, the designer can then win the race in this highly competitive fashion industry.